Pursuing The Dream Foundation Announces Brand Refresh to Reflect Expanded Mission and Impact

Fort Worth — Pursuing the Dream Foundation, Inc. is excited to announce a brand refresh of the organization to reflect its expanded mission and impact; this announcement coincides with its 4th anniversary. The Foundation is a nonprofit organization that has been working to provide avenues of hope through in-kind and monetary charitable contributions, to underserved and underrepresented communities.

The brand refresh includes a new logo, refreshed website and overall visual identity featuring a recognizable bold font update and brighter color palette. The refreshed branding will be updated across all platforms, and we anticipate all updates to be completed by the end of February 2023. While this refresh is underway our website will remain active and navigable. For a short period of time, you may see the former brand until all refresh updates are completed.

“We are thrilled to unveil our refreshed brand, which we believe better represents our foundation and the bright direction we are heading in,” said Antwon D. James, Executive Director. “Our goal is to continue to make a positive impact in every facet of our work and we believe that this brand refresh will help us achieve that goal.”

The brand refresh is a result of extensive research and feedback from stakeholders, volunteers, and community members. The refreshed brand represents our commitment to innovation, forward thinking and impactful systemic change.

We are excited to take this next step in our evolution and growth to continue making a meaningful difference in the lives of those we seek to serve. Pursuing the Dream Foundation, Inc. will continue to pursue the same high-quality programs and services we set out in our 2022 strategic plan.

About Pursuing the Dream Foundation, Inc.

The foundation is laser focused on empowering communities through our three pillars of pursuit: scholarship, wellness, and investment. The foundation is purposed to shine a much-needed light in areas of neglect and fight against the ever-impending threat of gentrification which erodes the history and culture of historic communities, that were built from scraps by strong people who preserved against all odds.